Prices verified
Email Marketing Price Index
What 15 email platforms cost at five standard list sizes, checked against official pricing pages and recalculated from one dataset.
The headline numbers
The cost of a list in October 2026
According to the EmailMar Price Index (October 2026), the median cost of email marketing software for a 5,000-contact list is $60/mo, ranging from Free to $100/mo per month.
9 of 15 tracked platforms offer a permanent free plan. Among free plans with a contact cap, the median allowance is 250 contacts.
All 75 price points
How much does email marketing cost by list size?
Monthly billing in USD. “Free” means a permanent published free plan covers that list size under the stated methodology.
| Tool | 500 | 1,000 | 5,000 | 10,000 | 25,000 |
|---|---|---|---|---|---|
| Mailchimp | $13/mo | $26.5/mo | $75/mo | $110/mo | $270/mo |
| Kit | Free | Free | Free | Free | $199/mo |
| beehiiv | Free | Free | $89/mo | $109/mo | $169/mo |
| ActiveCampaign | $19/mo | $19/mo | $99/mo | $189/mo | $489/mo |
| Klaviyo | $20/mo | $30/mo | $100/mo | $150/mo | $400/mo |
| Brevo | Free | Free | $32/mo | $46/mo | $82/mo |
| MailerLite | $12/mo | $19/mo | $49/mo | $89/mo | $179/mo |
| GetResponse | $19/mo | $19/mo | $54/mo | $79/mo | $174/mo |
| AWeber | $15/mo | $25/mo | $60/mo | $100/mo | $210/mo |
| Constant Contact | $12/mo | $30/mo | $80/mo | $120/mo | $280/mo |
| Moosend | $9/mo | $16/mo | $48/mo | $88/mo | $160/mo |
| Omnisend | $16/mo | $20/mo | $81/mo | $132/mo | $282/mo |
| Drip | $39/mo | $39/mo | $89/mo | $154/mo | $369/mo |
| Loops | Free | Free | $49/mo | $99/mo | $199/mo |
| Buttondown | $9/mo | $9/mo | $29/mo | $79/mo | $239/mo |
| Median | $12/mo | $19/mo | $60/mo | $100/mo | $210/mo |
How the index works
Simple rules, stated up front.
We review official published pricing pages, tier tables, and calculators with AI assistance and record the cheapest monthly-billed plan that covers each list size. Prices are in USD, exclude temporary promotions and annual or prepayment discounts, and are scheduled for re-verification every month.
Contact-priced platforms use their published contact or subscriber ceiling. Volume-priced tools are normalized at four sends per contact per month, with storage limits checked too. Brevo’s free entries at 500 and 1,000 contacts require spreading sends across days because of its 300-email daily cap; they do not cover a full-list campaign in one day. Free contact caps describe storage, not an unlimited sending allowance.
Source checked
Last full review: Oct 1, 2026
One source
The page and JSON download use the same records.
Citation permitted
Reuse these figures with a link to this page.