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Automation · Small Business · Saas
ActiveCampaign
Businesses that need deep marketing automation and CRM
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Pricing by list size
Monthly USD500 contacts$19/mo
1,000 contacts$19/mo
5,000 contacts$99/mo
10,000 contacts$189/mo
25,000 contacts$489/mo
No free plan; 14-day trial.
Starter starts at 1,000 contacts ($19 monthly). At 25,000 contacts the published monthly quote is $489 for either Starter or Plus. Annual rates are excluded. Official pricing source
Core capabilities
- Automation
- Available
- Landing pages
- Available
- A/B testing
- Available
- API
- Available
- Transactional email
- Available
- E-commerce integrations
- Available
- Sending limits
- Monthly send limit is a multiple of contact count (typically 10x).
- Support
- Email, Chat
Where it fits
- Best-in-class visual automation builder
- Built-in CRM and lead scoring
- Strong e-commerce and SaaS integrations
Tradeoffs
- No free plan
- Steeper learning curve than simple newsletter tools
- Costs climb quickly with contact count and add-ons
Questions about ActiveCampaign
Does ActiveCampaign have a free plan?
No — only a 14-day free trial. Entry pricing starts low but scales with contacts and features.
Is ActiveCampaign overkill for a simple newsletter?
Usually yes. Its strength is multi-step automation and CRM; pure newsletters are better served by Kit, beehiiv, or MailerLite.