{"name":"Email Marketing Price Index","description":"Monthly prices for 15 email marketing platforms at five standard contact-list sizes.","url":"https://emailmar.com/pricing-index","license":"Citation with source link permitted","dataVerified":"2026-07-12","methodology":{"how":"Manual review of official published pricing pages.","cycle":"Monthly","sampleSize":15,"currency":"USD","billingCycle":"Monthly billing","listSizes":[500,1000,5000,10000,25000],"priceDefinition":"Cheapest published tier that covers N contacts, monthly billing, USD. Volume-priced tools (pricingModel: emailVolume) are normalized at an assumed 4 sends per contact per month.","volumePricingAssumption":"Volume-priced tools are normalized at four sends per contact per month."},"summary":{"500":{"subscribers":500,"medianMonthlyUSD":12,"minMonthlyUSD":0,"maxMonthlyUSD":39,"cheapestTools":["Kit","beehiiv","Brevo","Loops"],"mostExpensiveTools":["Drip"]},"1000":{"subscribers":1000,"medianMonthlyUSD":19,"minMonthlyUSD":0,"maxMonthlyUSD":39,"cheapestTools":["Kit","beehiiv","Loops"],"mostExpensiveTools":["Drip"]},"5000":{"subscribers":5000,"medianMonthlyUSD":55,"minMonthlyUSD":0,"maxMonthlyUSD":100,"cheapestTools":["Kit"],"mostExpensiveTools":["Klaviyo"]},"10000":{"subscribers":10000,"medianMonthlyUSD":99,"minMonthlyUSD":0,"maxMonthlyUSD":189,"cheapestTools":["Kit"],"mostExpensiveTools":["ActiveCampaign"]},"25000":{"subscribers":25000,"medianMonthlyUSD":189,"minMonthlyUSD":82,"maxMonthlyUSD":400,"cheapestTools":["Brevo"],"mostExpensiveTools":["Klaviyo"]}},"freePlans":{"count":9,"trackedTools":15,"medianContactCap":250,"note":"The median contact cap excludes volume-priced free plans without a contact limit."},"items":[{"slug":"mailchimp","name":"Mailchimp","pricingModel":"contacts","freeTier":{"subscribers":250,"emailsPerMonth":500,"notes":"Free plan capped at 250 contacts and 500 sends/month with Mailchimp branding."},"priceAt":{"500":13,"1000":27,"5000":75,"10000":110,"25000":270},"detailUrl":"https://emailmar.com/tools/mailchimp","lastVerified":"2026-07-12","bestFor":"Small businesses that want an all-in-one marketing platform","founded":2001,"category":["small-business","all-in-one"]},{"slug":"kit","name":"Kit","pricingModel":"contacts","freeTier":{"subscribers":10000,"emailsPerMonth":null,"notes":"Newsletter plan is free up to 10,000 subscribers with limited automation."},"priceAt":{"500":0,"1000":0,"5000":0,"10000":0,"25000":199},"detailUrl":"https://emailmar.com/tools/kit","lastVerified":"2026-07-12","bestFor":"Creators and newsletter authors","founded":2013,"category":["creator","newsletter"]},{"slug":"beehiiv","name":"beehiiv","pricingModel":"contacts","freeTier":{"subscribers":2500,"emailsPerMonth":null,"notes":"Launch plan free up to 2,500 subscribers, unlimited sends."},"priceAt":{"500":0,"1000":0,"5000":89,"10000":109,"25000":169},"detailUrl":"https://emailmar.com/tools/beehiiv","lastVerified":"2026-07-12","bestFor":"Newsletter operators who want built-in growth and monetization","founded":2021,"category":["newsletter","creator"]},{"slug":"activecampaign","name":"ActiveCampaign","pricingModel":"contacts","freeTier":{"subscribers":0,"emailsPerMonth":0,"notes":"No free plan; 14-day trial."},"priceAt":{"500":15,"1000":19,"5000":99,"10000":189,"25000":225},"detailUrl":"https://emailmar.com/tools/activecampaign","lastVerified":"2026-07-12","bestFor":"Businesses that need deep marketing automation and CRM","founded":2003,"category":["automation","small-business","saas"]},{"slug":"klaviyo","name":"Klaviyo","pricingModel":"contacts","freeTier":{"subscribers":250,"emailsPerMonth":500,"notes":"Free up to 250 active profiles and 500 sends/month."},"priceAt":{"500":20,"1000":30,"5000":100,"10000":150,"25000":400},"detailUrl":"https://emailmar.com/tools/klaviyo","lastVerified":"2026-07-12","bestFor":"E-commerce stores, especially Shopify","founded":2012,"category":["ecommerce"]},{"slug":"brevo","name":"Brevo","pricingModel":"emailVolume","freeTier":{"subscribers":null,"emailsPerMonth":9000,"notes":"Free plan: 300 emails/day, unlimited contacts."},"priceAt":{"500":0,"1000":9,"5000":32,"10000":49,"25000":82},"detailUrl":"https://emailmar.com/tools/brevo","lastVerified":"2026-07-12","bestFor":"Budget-conscious senders with large lists and low send frequency","founded":2012,"category":["small-business","budget"]},{"slug":"mailerlite","name":"MailerLite","pricingModel":"contacts","freeTier":{"subscribers":250,"emailsPerMonth":2500,"notes":"Free up to 250 subscribers and 2,500 emails/month."},"priceAt":{"500":12,"1000":19,"5000":49,"10000":89,"25000":179},"detailUrl":"https://emailmar.com/tools/mailerlite","lastVerified":"2026-07-12","bestFor":"Beginners and small senders who want the best price-to-feature ratio","founded":2010,"category":["small-business","budget","creator"]},{"slug":"getresponse","name":"GetResponse","pricingModel":"contacts","freeTier":{"subscribers":0,"emailsPerMonth":0,"notes":"No free plan available, only 14 day free trial."},"priceAt":{"500":19,"1000":19,"5000":54,"10000":79,"25000":174},"detailUrl":"https://emailmar.com/tools/getresponse","lastVerified":"2026-07-12","bestFor":"Marketers who want email plus webinars and funnels in one tool","founded":1998,"category":["all-in-one","small-business"]},{"slug":"aweber","name":"AWeber","pricingModel":"contacts","freeTier":{"subscribers":0,"emailsPerMonth":0,"notes":"No free plan, only a 14-day free trial."},"priceAt":{"500":15,"1000":15,"5000":55,"10000":75,"25000":145},"detailUrl":"https://emailmar.com/tools/aweber","lastVerified":"2026-07-12","bestFor":"Small businesses that want simple, proven email with live support","founded":1998,"category":["small-business"]},{"slug":"constant-contact","name":"Constant Contact","pricingModel":"contacts","freeTier":{"subscribers":0,"emailsPerMonth":0,"notes":"No free plan; 14–60 day trial depending on region, and 30-day money back guarantee."},"priceAt":{"500":12,"1000":30,"5000":80,"10000":120,"25000":230},"detailUrl":"https://emailmar.com/tools/constant-contact","lastVerified":"2026-07-12","bestFor":"Local businesses, nonprofits, and event-driven organizations","founded":1995,"category":["small-business","nonprofit"]},{"slug":"moosend","name":"Moosend","pricingModel":"contacts","freeTier":{"subscribers":0,"emailsPerMonth":0,"notes":"No permanent free plan; 30-day trial."},"priceAt":{"500":9,"1000":16,"5000":48,"10000":88,"25000":160},"detailUrl":"https://emailmar.com/tools/moosend","lastVerified":"2026-07-12","bestFor":"Price-sensitive senders who still want full automation","founded":2011,"category":["budget","small-business"]},{"slug":"omnisend","name":"Omnisend","pricingModel":"contacts","freeTier":{"subscribers":250,"emailsPerMonth":500,"notes":"Free up to 250 contacts, 500 sends/month, includes automation."},"priceAt":{"500":16,"1000":20,"5000":65,"10000":115,"25000":230},"detailUrl":"https://emailmar.com/tools/omnisend","lastVerified":"2026-07-12","bestFor":"E-commerce stores that want email + SMS without Klaviyo pricing","founded":2014,"category":["ecommerce"]},{"slug":"drip","name":"Drip","pricingModel":"contacts","freeTier":{"subscribers":0,"emailsPerMonth":0,"notes":"No free plan; 14-day trial."},"priceAt":{"500":39,"1000":39,"5000":89,"10000":154,"25000":289},"detailUrl":"https://emailmar.com/tools/drip","lastVerified":"2026-07-12","bestFor":"E-commerce brands focused on segmentation-heavy campaigns","founded":2013,"category":["ecommerce","automation"]},{"slug":"loops","name":"Loops","pricingModel":"contacts","freeTier":{"subscribers":1000,"emailsPerMonth":4000,"notes":"Free up to 1,000 contacts, 4,000 sends/month."},"priceAt":{"500":0,"1000":0,"5000":49,"10000":99,"25000":189},"detailUrl":"https://emailmar.com/tools/loops","lastVerified":"2026-07-12","bestFor":"SaaS startups that want marketing + transactional email in one modern tool","founded":2022,"category":["saas","developer"]},{"slug":"buttondown","name":"Buttondown","pricingModel":"contacts","freeTier":{"subscribers":100,"emailsPerMonth":null,"notes":"Free up to 100 subscribers."},"priceAt":{"500":9,"1000":9,"5000":29,"10000":79,"25000":139},"detailUrl":"https://emailmar.com/tools/buttondown","lastVerified":"2026-07-12","bestFor":"Indie writers and developers who want a minimal, owner-operated newsletter tool","founded":2016,"category":["newsletter","developer","budget"]}]}