Chapter 1
What is email marketing?
The short definition, why it still works in 2026, and how it compares to social and paid channels.
The primer
The email marketing guide
Eight short chapters covering the fundamentals — from what email marketing is to what it actually costs. One question per chapter, answered directly.
Chapter 2
How to choose an email marketing tool
The five questions that actually narrow the field — list size, use case, automation depth, integrations, and budget.
Chapter 3
How to build an email list
Lead magnets, opt-in forms, and the growth tactics that build a list you're legally and practically allowed to email.
Chapter 4
Deliverability basics (SPF, DKIM, DMARC)
The three DNS records that prove you're not a spammer, explained without the acronym soup.
Chapter 5
Automation & sequences
Welcome sequences, drip campaigns, and behavioral triggers — the difference between a broadcast and an automation.
Chapter 6
Email metrics that matter
Open rate, click-through rate, bounce rate, and the metrics that predict deliverability problems before they happen.
Chapter 7
Compliance (GDPR, CAN-SPAM)
The consent, disclosure, and unsubscribe rules that apply whenever you send marketing email — plain-language, not legal advice.
Chapter 8
The cost of email marketing
What 15 platforms actually charge at real list sizes, sourced from the EmailMar Price Index — not advertised starting prices.