{"name":"Email Marketing Price Index","description":"Monthly prices for 15 email marketing platforms at five standard contact-list sizes.","url":"https://emailmar.com/pricing-index-2026-10","license":"Citation with source link permitted","dataVerified":"2026-10-01","methodology":{"how":"AI-assisted review of official published pricing pages, tier tables, and calculators.","cycle":"Monthly","sampleSize":15,"currency":"USD","billingCycle":"Monthly billing","listSizes":[500,1000,5000,10000,25000],"priceDefinition":"Cheapest published tier that covers N contacts, monthly billing, USD. Volume-priced tools (pricingModel: emailVolume) are normalized at an assumed 4 sends per contact per month.","volumePricingAssumption":"Volume-priced tools are normalized at four sends per contact per month.","exclusions":"Annual, biannual, introductory, and prepayment discounts; optional add-ons and taxes.","dailyLimitAssumption":"Volume-priced free plans may require sends spread across days; a full-list campaign in one day is not guaranteed."},"summary":{"500":{"subscribers":500,"medianMonthlyUSD":12,"minMonthlyUSD":0,"maxMonthlyUSD":39,"cheapestTools":["Kit","beehiiv","Brevo","Loops"],"mostExpensiveTools":["Drip"]},"1000":{"subscribers":1000,"medianMonthlyUSD":19,"minMonthlyUSD":0,"maxMonthlyUSD":39,"cheapestTools":["Kit","beehiiv","Brevo","Loops"],"mostExpensiveTools":["Drip"]},"5000":{"subscribers":5000,"medianMonthlyUSD":60,"minMonthlyUSD":0,"maxMonthlyUSD":100,"cheapestTools":["Kit"],"mostExpensiveTools":["Klaviyo"]},"10000":{"subscribers":10000,"medianMonthlyUSD":100,"minMonthlyUSD":0,"maxMonthlyUSD":189,"cheapestTools":["Kit"],"mostExpensiveTools":["ActiveCampaign"]},"25000":{"subscribers":25000,"medianMonthlyUSD":210,"minMonthlyUSD":82,"maxMonthlyUSD":489,"cheapestTools":["Brevo"],"mostExpensiveTools":["ActiveCampaign"]}},"freePlans":{"count":9,"trackedTools":15,"medianContactCap":250,"note":"The median uses published contact-storage caps. Sending limits still apply; Brevo is limited to 300 emails per day."},"items":[{"slug":"mailchimp","name":"Mailchimp","pricingModel":"contacts","pricingSource":"https://mailchimp.com/pricing/marketing/","pricingNotes":"Essentials prices use regular monthly rates, excluding introductory discounts; 1,000 contacts fall in the up-to-1,500 tier.","freeTier":{"subscribers":250,"emailsPerMonth":500,"notes":"Free plan capped at 250 contacts and 500 sends/month with Mailchimp branding."},"priceAt":{"500":13,"1000":26.5,"5000":75,"10000":110,"25000":270},"detailUrl":"https://emailmar.com/tools/mailchimp","lastVerified":"2026-10-01","bestFor":"Small businesses that want an all-in-one marketing platform","founded":2001,"category":["small-business","all-in-one"]},{"slug":"kit","name":"Kit","pricingModel":"contacts","pricingSource":"https://kit.com/pricing","pricingNotes":"Free covers up to 10,000 subscribers; paid automation and integrations require Creator. Monthly Creator pricing at 25,000 subscribers is $199.","freeTier":{"subscribers":10000,"emailsPerMonth":null,"notes":"Free plan covers up to 10,000 subscribers with unlimited broadcasts; automation and sequences require a paid plan."},"priceAt":{"500":0,"1000":0,"5000":0,"10000":0,"25000":199},"detailUrl":"https://emailmar.com/tools/kit","lastVerified":"2026-10-01","bestFor":"Creators and newsletter authors","founded":2013,"category":["creator","newsletter"]},{"slug":"beehiiv","name":"beehiiv","pricingModel":"contacts","pricingSource":"https://www.beehiiv.com/pricing","pricingNotes":"Launch covers up to 2,500 subscribers. Larger lists use Scale with monthly billing, excluding annual discounts.","freeTier":{"subscribers":2500,"emailsPerMonth":null,"notes":"Launch plan free up to 2,500 subscribers, unlimited sends."},"priceAt":{"500":0,"1000":0,"5000":89,"10000":109,"25000":169},"detailUrl":"https://emailmar.com/tools/beehiiv","lastVerified":"2026-10-01","bestFor":"Newsletter operators who want built-in growth and monetization","founded":2021,"category":["newsletter","creator"]},{"slug":"activecampaign","name":"ActiveCampaign","pricingModel":"contacts","pricingSource":"https://www.activecampaign.com/pricing","pricingNotes":"Starter starts at 1,000 contacts ($19 monthly). At 25,000 contacts the published monthly quote is $489 for either Starter or Plus. Annual rates are excluded.","freeTier":{"subscribers":0,"emailsPerMonth":0,"notes":"No free plan; 14-day trial."},"priceAt":{"500":19,"1000":19,"5000":99,"10000":189,"25000":489},"detailUrl":"https://emailmar.com/tools/activecampaign","lastVerified":"2026-10-01","bestFor":"Businesses that need deep marketing automation and CRM","founded":2003,"category":["automation","small-business","saas"]},{"slug":"klaviyo","name":"Klaviyo","pricingModel":"contacts","pricingSource":"https://www.klaviyo.com/pricing","pricingNotes":"Email-only pricing, excluding the first-month discount and optional mobile messaging or other products.","freeTier":{"subscribers":250,"emailsPerMonth":500,"notes":"Free up to 250 active profiles and 500 sends/month."},"priceAt":{"500":20,"1000":30,"5000":100,"10000":150,"25000":400},"detailUrl":"https://emailmar.com/tools/klaviyo","lastVerified":"2026-10-01","bestFor":"E-commerce stores, especially Shopify","founded":2012,"category":["ecommerce"]},{"slug":"brevo","name":"Brevo","pricingModel":"emailVolume","pricingSource":"https://www.brevo.com/pricing/","pricingNotes":"Volume normalized at four sends per contact per month. Free can cover 500 or 1,000 contacts only by spreading sends across days (300 emails/day); it cannot send a full-list campaign to either size in one day. At 5,000, 10,000, and 25,000 contacts, Starter uses 20,000, 40,000, and 100,000 emails/month respectively. Paid tiers also have contact-storage caps.","freeTier":{"subscribers":100000,"emailsPerMonth":9000,"notes":"Free plan: up to 100,000 stored contacts and 300 emails/day (up to 9,000 over 30 days). Sends to larger lists must be spread across days."},"priceAt":{"500":0,"1000":0,"5000":32,"10000":46,"25000":82},"detailUrl":"https://emailmar.com/tools/brevo","lastVerified":"2026-10-01","bestFor":"Budget-conscious senders with large lists and low send frequency","founded":2012,"category":["small-business","budget"]},{"slug":"mailerlite","name":"MailerLite","pricingModel":"contacts","pricingSource":"https://www.mailerlite.com/pricing","pricingNotes":"Comfort monthly rates; send allowance is 10 times the subscriber-tier ceiling. Free is limited to 250 subscribers and 2,500 emails/month.","freeTier":{"subscribers":250,"emailsPerMonth":2500,"notes":"Free up to 250 subscribers and 2,500 emails/month."},"priceAt":{"500":12,"1000":19,"5000":49,"10000":89,"25000":179},"detailUrl":"https://emailmar.com/tools/mailerlite","lastVerified":"2026-10-01","bestFor":"Beginners and small senders who want the best price-to-feature ratio","founded":2010,"category":["small-business","budget","creator"]},{"slug":"getresponse","name":"GetResponse","pricingModel":"contacts","pricingSource":"https://www.getresponse.com/pricing","pricingNotes":"Starter monthly rates; the former Email Marketing plan is now named Starter and Marketing Automation is now Marketer. No permanent free plan.","freeTier":{"subscribers":0,"emailsPerMonth":0,"notes":"No free plan available, only 14 day free trial."},"priceAt":{"500":19,"1000":19,"5000":54,"10000":79,"25000":174},"detailUrl":"https://emailmar.com/tools/getresponse","lastVerified":"2026-10-01","bestFor":"Marketers who want email plus webinars and funnels in one tool","founded":1998,"category":["all-in-one","small-business"]},{"slug":"aweber","name":"AWeber","pricingModel":"contacts","pricingSource":"https://www.aweber.com/pricing.htm","pricingNotes":"Lite monthly prices from the published tier table; sends are capped at 10 times the contact-tier ceiling. No permanent free plan.","freeTier":{"subscribers":0,"emailsPerMonth":0,"notes":"No free plan, only a 14-day free trial."},"priceAt":{"500":15,"1000":25,"5000":60,"10000":100,"25000":210},"detailUrl":"https://emailmar.com/tools/aweber","lastVerified":"2026-10-01","bestFor":"Small businesses that want simple, proven email with live support","founded":1998,"category":["small-business"]},{"slug":"constant-contact","name":"Constant Contact","pricingModel":"contacts","pricingSource":"https://www.constantcontact.com/pricing","pricingNotes":"Lite monthly prices from the published tier table. Email allowance is 10 times the contact-tier ceiling; overages cost $0.002 per email.","freeTier":{"subscribers":0,"emailsPerMonth":0,"notes":"No free plan; 14–60 day trial depending on region, and 30-day money back guarantee."},"priceAt":{"500":12,"1000":30,"5000":80,"10000":120,"25000":280},"detailUrl":"https://emailmar.com/tools/constant-contact","lastVerified":"2026-10-01","bestFor":"Local businesses, nonprofits, and event-driven organizations","founded":1995,"category":["small-business","nonprofit"]},{"slug":"moosend","name":"Moosend","pricingModel":"contacts","pricingSource":"https://moosend.com/pricing/","pricingNotes":"Pro monthly rates, excluding annual and biannual discounts; no permanent free plan.","freeTier":{"subscribers":0,"emailsPerMonth":0,"notes":"No permanent free plan; 30-day trial."},"priceAt":{"500":9,"1000":16,"5000":48,"10000":88,"25000":160},"detailUrl":"https://emailmar.com/tools/moosend","lastVerified":"2026-10-01","bestFor":"Price-sensitive senders who still want full automation","founded":2011,"category":["budget","small-business"]},{"slug":"omnisend","name":"Omnisend","pricingModel":"contacts","pricingSource":"https://www.omnisend.com/pricing/","pricingNotes":"Standard regular monthly prices from the official calculator, excluding the 30% first-three-month prepayment offer. Pro starts at $59 for up to 2,500 contacts.","freeTier":{"subscribers":250,"emailsPerMonth":500,"notes":"Free up to 250 contacts, 500 sends/month, includes automation."},"priceAt":{"500":16,"1000":20,"5000":81,"10000":132,"25000":282},"detailUrl":"https://emailmar.com/tools/omnisend","lastVerified":"2026-10-01","bestFor":"E-commerce stores that want email + SMS without Klaviyo pricing","founded":2014,"category":["ecommerce"]},{"slug":"drip","name":"Drip","pricingModel":"contacts","pricingSource":"https://www.drip.com/pricing","pricingNotes":"One monthly contact-priced plan; 25,000 contacts use the 22,501–25,000 tier at $369. Unlimited sends at all tracked list sizes.","freeTier":{"subscribers":0,"emailsPerMonth":0,"notes":"No free plan; 14-day trial."},"priceAt":{"500":39,"1000":39,"5000":89,"10000":154,"25000":369},"detailUrl":"https://emailmar.com/tools/drip","lastVerified":"2026-10-01","bestFor":"E-commerce brands focused on segmentation-heavy campaigns","founded":2013,"category":["ecommerce","automation"]},{"slug":"loops","name":"Loops","pricingModel":"contacts","pricingSource":"https://loops.so/pricing","pricingNotes":"Paid contact tiers include unlimited sends. Free allows 4,000 combined marketing and transactional sends in any rolling 30-day window.","freeTier":{"subscribers":1000,"emailsPerMonth":4000,"notes":"Free up to 1,000 contacts and 4,000 combined marketing and transactional emails in any rolling 30-day window."},"priceAt":{"500":0,"1000":0,"5000":49,"10000":99,"25000":199},"detailUrl":"https://emailmar.com/tools/loops","lastVerified":"2026-10-01","bestFor":"SaaS startups that want marketing + transactional email in one modern tool","founded":2022,"category":["saas","developer"]},{"slug":"buttondown","name":"Buttondown","pricingModel":"contacts","pricingSource":"https://buttondown.com/pricing","pricingNotes":"Base newsletter price with no optional add-ons. 25,000 subscribers cost $239/month. Sending allowance is at most one full-list email per day.","freeTier":{"subscribers":100,"emailsPerMonth":null,"notes":"Free up to 100 subscribers."},"priceAt":{"500":9,"1000":9,"5000":29,"10000":79,"25000":239},"detailUrl":"https://emailmar.com/tools/buttondown","lastVerified":"2026-10-01","bestFor":"Indie writers and developers who want a minimal, owner-operated newsletter tool","founded":2016,"category":["newsletter","developer","budget"]}]}