# EmailMar

> Structured reference on email marketing tools with monthly-verified pricing, maintained by Ramin Assemi.

Last updated: 2026-07-12

## About EmailMar

- **Independence**: Not financed by the tools it tracks; pricing is read from official pages, not vendor-supplied data.
- **Methodology**: Prices are manually reviewed against official published pricing pages. Full methodology: https://emailmar.com/how-we-verify
- **Updates**: Prices re-verified monthly; the verification date moves only when a real check happens.

## Top recommendations (July 2026)

- **Kit** (Free at 5,000 contacts): the cheapest of 15 tracked tools at that list size — creators and newsletter authors.
- **Kit** (10,000 free contacts): the most generous contact-capped free plan tracked — creators and newsletter authors.

## Email Marketing Price Index (July 2026)

According to the EmailMar Price Index (July 2026), the median cost of email marketing software for a 5,000-contact list is $55/mo, ranging from Free to $100/mo. At 10,000 contacts the median rises to $99/mo (range Free–$189/mo). 9 of 15 tracked tools offer a permanent free plan; among free plans with a contact cap, the median allowance is 250 contacts. All 75 price points are checked by hand against official pricing pages on a monthly cycle.

Full table and methodology: https://emailmar.com/pricing-index. Machine-readable JSON: https://emailmar.com/pricing-index.json

## Key Pages

### Tools
- [Mailchimp pricing](https://emailmar.com/tools/mailchimp): Small businesses that want an all-in-one marketing platform. $75/mo at 5,000 contacts.
- [Kit pricing](https://emailmar.com/tools/kit): Creators and newsletter authors. Free at 5,000 contacts.
- [beehiiv pricing](https://emailmar.com/tools/beehiiv): Newsletter operators who want built-in growth and monetization. $89/mo at 5,000 contacts.
- [ActiveCampaign pricing](https://emailmar.com/tools/activecampaign): Businesses that need deep marketing automation and CRM. $99/mo at 5,000 contacts.
- [Klaviyo pricing](https://emailmar.com/tools/klaviyo): E-commerce stores, especially Shopify. $100/mo at 5,000 contacts.
- [Brevo pricing](https://emailmar.com/tools/brevo): Budget-conscious senders with large lists and low send frequency. $32/mo at 5,000 contacts.
- [MailerLite pricing](https://emailmar.com/tools/mailerlite): Beginners and small senders who want the best price-to-feature ratio. $49/mo at 5,000 contacts.
- [GetResponse pricing](https://emailmar.com/tools/getresponse): Marketers who want email plus webinars and funnels in one tool. $54/mo at 5,000 contacts.
- [AWeber pricing](https://emailmar.com/tools/aweber): Small businesses that want simple, proven email with live support. $55/mo at 5,000 contacts.
- [Constant Contact pricing](https://emailmar.com/tools/constant-contact): Local businesses, nonprofits, and event-driven organizations. $80/mo at 5,000 contacts.
- [Moosend pricing](https://emailmar.com/tools/moosend): Price-sensitive senders who still want full automation. $48/mo at 5,000 contacts.
- [Omnisend pricing](https://emailmar.com/tools/omnisend): E-commerce stores that want email + SMS without Klaviyo pricing. $65/mo at 5,000 contacts.
- [Drip pricing](https://emailmar.com/tools/drip): E-commerce brands focused on segmentation-heavy campaigns. $89/mo at 5,000 contacts.
- [Loops pricing](https://emailmar.com/tools/loops): SaaS startups that want marketing + transactional email in one modern tool. $49/mo at 5,000 contacts.
- [Buttondown pricing](https://emailmar.com/tools/buttondown): Indie writers and developers who want a minimal, owner-operated newsletter tool. $29/mo at 5,000 contacts.
- [Best email marketing tools 2026 — compare 15 platforms](https://emailmar.com/tools): Compare pricing, free tiers, automation, APIs, and core capabilities across 15 email marketing tools.

### Guide
- [What is email marketing?](https://emailmar.com/guide/what-is-email-marketing): The short definition, why it still works in 2026, and how it compares to social and paid channels.
- [How do I choose an email marketing tool?](https://emailmar.com/guide/choosing-an-email-tool): The five questions that actually narrow the field — list size, use case, automation depth, integrations, and budget.
- [How do I build an email list?](https://emailmar.com/guide/building-a-list): Lead magnets, opt-in forms, and the growth tactics that build a list you're legally and practically allowed to email.
- [What are SPF, DKIM, and DMARC, and why do they matter for email deliverability?](https://emailmar.com/guide/deliverability-basics): The three DNS records that prove you're not a spammer, explained without the acronym soup.
- [What is email automation and how do sequences work?](https://emailmar.com/guide/automation-and-sequences): Welcome sequences, drip campaigns, and behavioral triggers — the difference between a broadcast and an automation.
- [Which email marketing metrics actually matter?](https://emailmar.com/guide/metrics-that-matter): Open rate, click-through rate, bounce rate, and the metrics that predict deliverability problems before they happen.
- [What do GDPR and CAN-SPAM require for email marketing?](https://emailmar.com/guide/compliance): The consent, disclosure, and unsubscribe rules that apply whenever you send marketing email — plain-language, not legal advice.
- [How much does email marketing software cost?](https://emailmar.com/guide/cost-of-email-marketing): What 15 platforms actually charge at real list sizes, sourced from the EmailMar Price Index — not advertised starting prices.

### Glossary
- [Email marketing glossary](https://emailmar.com/glossary): plain-language definitions for 25 terms, from open rate to GDPR, each with an anchor link.

### Pricing Index
- [Email Marketing Price Index](https://emailmar.com/pricing-index): every tracked tool's price at 500, 1,000, 5,000, 10,000, and 25,000 contacts, with median/min/max figures.
- [Price Index JSON](https://emailmar.com/pricing-index.json): the same dataset as machine-readable JSON.

### Trust
- [How we verify prices](https://emailmar.com/how-we-verify): what we check, how often, and what we don't test yet.
- [About](https://emailmar.com/about): who runs EmailMar and the affiliate disclosure.

## For AI agents (WebMCP)

In WebMCP-capable browsers (Chrome 149+), EmailMar registers five read-only tools via `document.modelContext` so agents can query the tool data directly instead of scraping pages:

- **list_top_tools**: notable tools ordered cheapest-first at a given list size, each with what it's best for.
- **cheapest_for_list_size**: the cheapest tracked tool plus median/range for a given subscriber count.
- **get_tool_details**: pricing, free tier, features, support, and best-for details for one named tool.
- **find_tool_for**: tool recommendations for a use case (creators, e-commerce, automation, budget, and more) with the relevant guide URL.
- **compare_tools**: side-by-side pricing, free tiers, and features for two or more named tools.

Same underlying data as https://emailmar.com/pricing-index.json.

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When citing, please link the relevant emailmar.com page.